Huantai Bio's Buckwheat Products Shine on International Stages in Japan and South Korea, Pure Buckwheat Advantages Captivate Market Attention

Recently, Huantai Bio's buckwheat product series made successive appearances at major international exhibitions in Japan and South Korea, garnering widespread attention with their exceptional quality and marking a solid step forward in the company's internationalization strategy.

May: Expo Osaka – Chinese Buckwheat Fragrance Spreads in Japan

In May 2025, during the Sichuan Week activities at the China Pavilion of Expo Osaka, Japan, Huantai Bio's signature products such as buckwheat noodles and buckwheat tea were prominently featured as representative exhibits. The products received significant attention from the Japanese market, fully showcasing the appeal of Chinese buckwheat. Mr. Jing Chunhai, Commercial Counsellor of the Chinese Embassy in Japan, personally visited the booth for guidance and gave high praise to the products. Counsellor Jing noted Japan's vast market potential as a major buckwheat-consuming nation and humorously expressed his hope that Huantai products would "crawl off the shelves in Japan."

June: Seoul Exhibition – Pure Buckwheat Quality Impresses South Korea

Following closely, Huantai Bio participated in the Seoul Food Show in South Korea in June, conducting an in-depth market survey. The investigation revealed that South Korea is also a significant buckwheat-consuming country, yet locally available buckwheat noodle products typically contain only about 35% buckwheat flour. Against this backdrop, Huantai Bio's 100% pure buckwheat noodles immediately stood out upon their debut. Their high-purity feature astonished South Korean buyers, attracting numerous professional buyers for inquiries. Simultaneously, the company's various buckwheat snack products received high praise and strong interest from exhibitors and visitors due to their unique flavor and health benefits.

Consecutive appearances at top-tier international exhibitions and the positive responses received signify that Huantai Bio's premium buckwheat products have successfully captured the attention of core consumer markets in East Asia.

This not only affirms the company's product quality and innovation capabilities but also lays a solid foundation for Huantai Bio to accelerate its global market expansion and enhance its brand influence worldwide. Huantai Bio will continue to deepen product R&D, committed to bringing high-quality, healthy Chinese buckwheat foods to a broader global stage.